• Google Procuring is a Google service that hosts quite a lot of on-line shops and permits customers to simply evaluate costs on merchandise from totally different distributors.
  • Google Procuring presents its comparable merchandise listing with photographs and costs on a single, filterable search outcomes web page.
  • Along with different advantages of the service, on-line sellers can listing their merchandise on Google Looking for free till 2020.

Contemplating that e-commerce gross sales within the US elevated by greater than 32% in 2020, it’s clear that for many individuals, on-line purchasing is turning into the popular method to purchase new merchandise.

Utilizing Google Procuring, buyers are given a ton of choices and knowledge earlier than making a purchase order.

What’s Google Procuring?

Google Procuring is a service from Google that hosts merchandise from quite a lot of on-line sellers in a searchable format. For customers, the service goals to simplify the method of discovering and shopping for issues, providing comparisons between sellers’ listings on explicit gadgets that permit customers to decide on the most effective gadgets at the most effective costs.

Initially often called Froogle, the service now presents gadgets as thumbnail pictures that show the merchandise, its worth, and the shop it is coming from. As of April 2020, any on-line vendor can listing merchandise on Google Looking for free.

The simplest method for customers to entry Google Procuring is to seek for gadgets instantly on the platform’s web site, Procuring.google.com. You can even do an everyday Google seek for an merchandise in an internet browser and faucet or click on on purchasing tab on the backside of the search bar to entry the service.

google shopping search page tab

Choose the Procuring tab on the high of the Search web page to see Google Procuring outcomes in your search.

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Some notable options of Google Procuring embrace:

  • Filterable shopper info: Google Procuring reveals search outcomes based mostly on relevance which is set by your question in addition to your promoting habits. Moreover, Google Procuring lets you filter search outcomes so that you just’re extra more likely to discover the merchandise you are on the lookout for. You may filter by model, worth, delivery value, and extra from the left column of the Google Procuring web page.

Screenshot of Google Shopping results page

You need to use the classes within the sidebar menu on the left to filter your outcomes.

Grace Eliza Goodwin / Insider


  • Product Data: Corporations promoting merchandise should adjust to Google Procuring insurance policies, making certain that firms should not promoting one thing they should not be, or with some deceptive or outdated info.
  • product evaluations: Google Procuring offers evaluations from volunteers, advertisers, distributors and third-party evaluation suppliers to present customers a greater perspective on merchandise, whether or not optimistic or adverse, to assist customers make an knowledgeable buy.

Screenshot of the Google Shopping review section

On an merchandise’s product element web page, you’ll be able to see evaluations from different consumers.

Grace Eliza Goodwin / Insider


  • Comparative Procuring: When deciding what to purchase, Google Procuring reveals the price of the merchandise in your state plus all relevant taxes. The product’s web page additionally offers a spread of what it usually prices on different web sites, and you’ll select to be notified if the worth drops.

Advantages of Google Looking for Shoppers

  • Google Procuring pulls the outcomes that match your question from quite a lot of shops, which implies you’ll be able to see extra gadgets from a big number of shops, fairly than having to go to every retailer’s web site individually.
  • Picture thumbnails of the gadgets in query are included inside every itemizing, so you’ll be able to view the gadgets on the identical web page for a extra environment friendly looking expertise.
  • Filtering choices permit buyers to slender down the search outcomes to search out what you are on the lookout for.

Advantages of Google Looking for Retailers

  • Any on-line vendor can listing merchandise on Google Looking for free till April 2020.
  • The service might permit companies to indicate a number of occasions inside Google’s search engine outcomes web page (SERP): text-only outcomes, purchasing outcomes, and web site outcomes. This will translate into greater engagement and income.
  • Monitoring merchandise and gross sales by Google Service provider Heart is streamlined and simple to handle.

Since Google Procuring acts as an extension of Google, it will likely be simpler to navigate for each retailers and customers, making it a handy possibility for on-line purchasing.



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