Udaan co-founders (from left) Amod Malviya, Vaibhav Gupta and Sujit Kumar.

essence

Udaan, with its new platform Worth Firm, is foraying into the consumer-facing grocery enterprise by a group-buying or group mannequin, la Meesho and DealShare, specializing in non-metro markets.

BENGALURU: Enterprise-to-business e-commerce agency Udaan is foraying into consumer-focused grocery enterprise by group-buying or group mannequin, just like China’s Pinduoduo. Whereas smaller retailers in Tier II-IV cities shall be its “group leaders” who’re putting orders, a person client may also place orders for contemporary provides and FMCG merchandise, the individuals knowledgeable. This shall be a direct match of flight

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