Safety Financial institution Corp., one of many main common banks within the Philippines, has been serving retail, company, institutional and MSME shoppers since opening its doorways in 1951.

Erwan and Solen Hussaf are the latest celebrity endorsers of Suraksha Bank.  Contributed photo

Erwan and Solen Hussaf are the most recent celeb endorsers of Suraksha Financial institution. Contributed picture

Within the Nineteen Eighties, increasing its department community, the financial institution launched numerous progressive credit score and belief merchandise which have grow to be the forerunners of lots of at present’s business choices. It was a pioneer within the nation’s bank card business with the introduction of the primary bank card franchise by way of Diners Membership.

In 1991, new majority homeowners led by present chairman emeritus Frederick Dee took over Safety Financial institution, offering a brand new path, and in 1995, the financial institution was listed on the Philippine Inventory Trade.

In 2016, Japan’s banking large MUFG Financial institution Ltd invested P36.9 billion for a 20 p.c stake in Safety Financial institution – enabling each organizations to leverage cross-border capabilities and additional innovate their monetary services.

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Constructing on the legacy of the BetterBanking service, as acknowledged over time by The Asian Banker, Euromoney, AsiaMoney, Alpha Southeast Asia and plenty of others, Safety Financial institution launched into a brand new journey in 2020. Within the midst of the pandemic, it received alternatives to develop and carve out. out of growth.

Maintaining in view the altering conduct and enterprise wants of the shoppers, the financial institution is motivated to put money into service differentiation.

Based mostly on a imaginative and prescient to grow to be essentially the most customer-focused financial institution within the Philippines, Safety Financial institution focuses its consideration on high-growth sectors within the retail, wholesale and MSME sectors – understanding and investing in what issues to prospects.

In doing so, vital investments had been made in individuals engagement and expertise growth, scalable infrastructure, cloud expertise, in addition to robust threat administration controls.

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