Vehicle participant Skoda Auto India has partnered with Flipkart to arrange a stand-alone, high-visibility model retailer on the e-commerce app in affiliation with PHD Media and Liquid India.

The transfer goals to strengthen the automotive digital retail expertise in India, and provides automobile consumers a possibility to pre-book a automobile or e book a take a look at drive by means of the Flipkart app.

Tarun Jha, Advertising and marketing Head, Skoda Auto India mentioned, “This newly launched channel of expertise combines the model philosophy of Skoda with the expansion plans within the nation. With shopper habits shifting in the direction of on-line analysis of merchandise, an all-encompassing footprint is crucial to our advertising strategy. We proceed to construct on our digital technique with this transfer and look ahead to constructing on a seamless, audience-first strategy. We’re hopeful that lakhs of consumers from throughout the nation will have the ability to attain us by means of Flipkart.

Monaz Todiwala, CEO, PHD Media mentioned, “Skoda Auto India is on a path of disruptive innovation. Because the world turns into filled with choices, the main focus shifts to being current on platforms the place audiences are current and current. The longer term holds each, suited to an clever mixture of digital options that sits on the coronary heart of a consumer-first technique. This partnership with Flipkart strengthens Skoda’s presence and permits consumers to make use of the model mannequin in a wise, participating means. Will allow you to get a greater expertise, thereby creating a much bigger publicity.

Sankalp Mehrotra, VP-Monetization, Flipkart mentioned, “Flipkart is a trusted title for thousands and thousands of consumers throughout the nation. Now we have frequently constructed options and companies that improve the expertise for our shoppers and types alike. The Flipkart-Skoda Auto Model Retailer supplies an enriching visible expertise and attain to 400 million Flipkart customers from the biggest metros to the smallest cities.

The car firm’s fashions by means of Flipkart’s massive consumer base won’t solely improve model visibility but additionally present ease for purchasers to expertise its merchandise.

The model retailer might be accessed on the Flipkart cellular app right here:

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