The pandemic has accelerated the shift to e-commerce, with on-line purchasing platforms equivalent to Meesho, Amazon and Flipkart seeing blockbuster Holi competition gross sales.

Quick-growing e-commerce platform Meesho mentioned over 14 million orders had been registered within the three-day Holi sale occasion from March 4-6. In reality, the SoftBank-backed platform surpassed final yr’s Diwali gross sales order, which is normally the largest festive purchasing season within the nation.

Meesho, which claims that its mission is to democratize web commerce, noticed practically 80 per cent demand from Tier 2+ markets like Amravati, Aurangabad, Faizabad, Muzaffarpur and Silchar in the course of the latest Holi gross sales. The platform additionally noticed important progress in gross sales of jewelry, footwear, electronics and attire.

“The not too long ago concluded Holi gross sales occasion was an necessary milestone for us,” mentioned Utkarsh Kumar, CXO, Enterprise at Meesho, “registering 14 million orders in simply three days, 80 per cent of the demand from Tier-II+ cities. was coming , underscores our efforts to democratize e-commerce. With over 77 million distinctive product listings, we’ll proceed to broaden our product portfolio to make Meesho the single-shopping vacation spot for the following billion customers within the nation,” mentioned Kumar.

With vendor pleasant initiatives like zero % fee, zero penalty and 7 days cost cycle, sellers on Meesho are capable of get higher revenue margins and develop their enterprise. Throughout the Holi sale, sellers noticed a rise of round 230 per cent in orders.

“The spotlight of the sale was that the order circulate was the identical on all three days. It was even higher than the Diwali gross sales,” mentioned Varun, a Meesho vendor from Delhi.

“We noticed a 5x bounce in gross sales. This was my finest sale until date,” mentioned Priyank Adesara, one other Meesho vendor from Rajkot.


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Meesho gives entry to over 77 million distinctive merchandise throughout a number of classes. In 2021, over 71 % of all new Meesho customers got here from Tier 3+ markets in India.

Flipkart’s social commerce platform, Shopee, has additionally seen some extraordinary purchasing tendencies because it celebrates its first Holi with its clients.

A Flipkart spokesperson mentioned, “With Holi pichkari (water gun) and natural colors, clients at the moment are shifting away from the normal methods of celebration and making their purchases extra value-centric.” “Whereas the important class of Holi noticed 60 per cent traction from tier 3+ cities, the jap and northern areas contributed to the vast majority of consumers.”

The highest cities with probably the most demand had been Patna, Lucknow, Guwahati, Varanasi, Allahabad, Jaipur, Ranchi, Cuttack, Bhubaneswar, Ahmedabad, Kanpur, Ghaziabad, Medinipur, Bankura and Nagpur.

Shoppee noticed a 5-fold enhance within the demand for colours, whereas the order for pichkari grew practically 4-fold. The attire class additionally registered a 2-fold bounce, with clients keen to replenish on festive put on forward of Holi.

A few of the different classes which have registered an exceptional progress in demand embrace Holi ornament objects (25x), Holi crackers (21x), and non-alcoholic drinks (17x), amongst many others.

A Flipkart spokesperson mentioned, “Shopsy’s inexpensive and huge choice of Holi merchandise attracted many purchasers, whereas the ladies and pupil group made most purchases.” “Additionally, quite a lot of packaged meals objects like atta, semolina, ghee, sugar, vermicelli and others registered important demand in Tier 3+ cities.”


Though Shopee is in its first yr, the social commerce market as a complete has seen enormous progress potential throughout on-line channels. A Flipkart spokesperson mentioned, “This helps Shopify additional its dedication to supply inexpensive, handy and value-driven merchandise to clients in all components of the nation, whereas enabling entrepreneurship for hundreds of thousands of Indians. “

E-commerce large Amazon can also be tapping into the competitors of consumers to purchase Holi. It has created a ‘Holi Purchasing Retailer’, which is designed as a one-stop vacation spot to cater to all Holi purchasing wants, from natural colours and pichkaris to style and wonder necessities, puja important objects, waterproof devices and equipment.

Amazon mentioned clients can count on to avoid wasting on Xiaomi, OnePlus, Maybelline, Sugar Cosmetics, Kindle, GoPro, Samsung and massive manufacturers like Sony, Bata, Mom Dairy and Status. Amazon’s newest units like Kindle (tenth technology), good audio system with Alexa and Fireplace TV Stick are additionally out there at discounted costs.

Amazon can also be showcasing distinctive merchandise like Indian Artisan Holi Gulal, that are natural Holi colors, that are ready from pure elements like corn starch. Different merchandise embrace the ‘Funblast Elephant Holly Water Gun Toy’ for teenagers and the non-toxic Holy Water Balloon. Waterproof Bluetooth audio system are additionally on supply.

DealShare, a social commerce agency recognized for pioneering the Group Group Shopping for (CGB) mannequin in India, mentioned Holi gross sales have been 10 occasions larger than final yr.


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“There was a 92 % enhance in gross sales in comparison with final yr’s Holi,” mentioned Saurajyendu Medda, Founder and Chief Enterprise Officer, DealShare. Medda mentioned the agency is witnessing enormous demand throughout classes like common merchandise, snacks, drinks, drinks and grocery, particularly from locations just like the Nationwide Capital Area, West Bengal, Gujarat, Karnataka and Hyderabad. “Our personal label line of grocery is doing rather well and has made an enormous distinction available in the market, as a result of the costs are good,” Medda mentioned.

Snapdeal, one other main e-commerce agency, mentioned it’s internet hosting a Holi particular retailer referred to as ‘Aa Re Holi’, which presents as much as 85 % off on quite a lot of merchandise like pure Holi colors, sweets, T-shirts, Is. Pichkaris, waterproof footwear and make-up objects.

On-line style platform Myntra additionally mentioned that it has seen robust demand on its platform forward of the Holi weekend. “The competition of colours can also be an event when folks like to brighten. Therefore, Indian attire and wonder classes are witnessing a rise in demand,” mentioned a Myntra spokesperson.

“Additionally, kidswear and western put on proceed to develop. With the opening of workplaces, the workwear class can also be gaining momentum,” mentioned the spokesperson.



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