Click on on picture to look at TVC.
Meesho, an web commerce platform, has launched its newest marketing campaign forward of its flagship festive sale occasion – Maha Indian Procuring League. The marketing campaign challenges conventional festive gross sales constructs and explores how Meesho will transcend discount-based propositions to supply customers a holistic and interesting expertise this festive season.
Conceived in collaboration with DDB Mudra, the marketing campaign movies present a pair not affected by the same old festive gross sales TV commercials operating in entrance of them. As a substitute, they spotlight how Meesho’s Maha Indian Procuring League surpasses the bottom costs, whereas additionally offering customers with a possibility to win prizes price Rs 20 crore.
To go deeper into Tier 2+ markets, TVC airs on main TV networks- Disney Star, Zee, Sony Leisure, UTV, Viacom, 9XM, SunTV, VijayTV, News18, Gemini TV, Asianet, Uday TV, TV9, ETV, will likely be carried out. Other than YouTube, ABP and extra, and OTT platforms in Hindi, Tamil, Telugu, Kannada and Malayalam.
Working with DVIO Digital, Meesho will leverage regional content material creators on a number of various channels reminiscent of ShareChat, Moz, MX Talkator and different most popular content material channels for the goal group. Meesho has additionally partnered with RVCJ Media for Second and Meme advertising and will likely be concerned in The Kapil Sharma Present to make sure that marketing campaign messages attain clients at their busiest interplay factors. Native Punjabi celebrities Jassi Gill, Neeru Bajwa, Nimrat Khaira, B Praak, Mankirat Aulakh, Himanshi Khurana and Ahain Watish may even be seen selling Meesho’s flagship competition gross sales occasion via their social media handles.
Megha Agarwal, Vice President and Basic Supervisor Development, Meesho stated, “Promote or No Promote, offering the bottom costs to our price acutely aware customers is at all times table-stake at Meesho. That is bolstered by our industry-first initiatives reminiscent of 0% vendor fee to make sure sellers preserve aggressive pricing with out compromising on profitability. Therefore our newest model marketing campaign, enhances conventional discount-based messaging with the promise of not solely the bottom costs, but additionally the most important rewards this festive season. ,