printed 11-30-21

introduced by M A C Cosmetics

December 27, 2021 /CSRwire/ – Since 1994, M·A·C VIVA GLAM has raised over $500,000,000 globally to help a wholesome future and equal rights for all. For the twenty seventh anniversary of the enduring GIBACK program, M A C Cosmetics teamed up with The Keith Haring Basis to create three special-edition lipsticks within the late artist’s signature main shade palette that give 100% again.

The inventive similarities between Haring and M A C are apparent: Haring’s distinctive avenue pop artwork unfold to the middle of New York’s inventive subculture within the Nineteen Eighties, proper across the identical time M A C created the definitive rule-breaking artistry model. Launched as His communal perception in equal rights for all and a wholesome future is what makes essentially the most significant message for M·A·C VIVA GLAM x Keith Haring.

“As probably the most disruptive magnificence campaigns of all time, M·A·C VIVA GLAM set the usual for giving again inside the business by supporting stimulating powerhouse expertise, our artists and neighborhood,” stated John Demsey, Says Chairman M A C Viva Glam Fund and President of the Working Group, The Estée Lauder Firms Inc. “For our twenty seventh anniversary, we’re thrilled to honor the late iconic artist Keith Haring and keep on his mission of utilizing his creativeness to drive optimistic change for many who most want help. He was a real visionary who used his expertise for the trigger. Whereas he sadly handed away throughout the top of the pandemic, we’re extraordinarily proud that his distinguished artwork and philanthropy is alive by way of VIVA GLAM.”

“Keith Haring was a good-natured, intelligent, symbolist artist who drew with minimal strains among the finest property of human nature – symbols that everybody might learn,” says Debbie Harry, former M·A· Si Cosmetics says VIVA GLAM Ambassador. “His optimism and humor have been at all times in his strains.”

Three special-edition lipsticks in Keith Haring’s signature main shade palette in matte and frost finishes come collectively for this yr’s VIVA GLAM assortment: Haring Pink, Canal Blue and St. Marks Yellow. Every work of pop artwork is expressed by way of Keith Haring’s iconic street-style imagery. When a shopper purchases a VIVA GLAM lipstick, 100% of the sale worth goes to help native organizations that help ladies and women, the LGBTQIA+ neighborhood, and folks residing with or affected by HIV/AIDS. Haring himself went by way of problems associated to AIDS in 1990. “If artwork is the guts of the MSc, VIVA GLAM is its soul,” says Dominic Skinner, UK and ROI-based International Senior Artist.

All ages, all races, all sexes are on the coronary heart of M A C’s DNA. A more in-depth have a look at Haring’s inventive pop work, it’s noteworthy that his figures don’t have any identifiable age, race, or gender: a perception that inventive expression must be democratic and free from guidelines, each Haring’s artwork and m is within the centre. A C As a Model. As Haring stated, “Artwork belongs to all.”

Simply because the artist thought-about New York’s Subway to be his laboratory for experimentation, VIVA GLAM x Keith Haring invitations experimentation and artistic exploration. Customers are invited to combine, match and create infinitely spectacular seems with purple, yellow and blue which can be worn alone seamlessly as in the event that they have been combined in a bespoke shade of purple, inexperienced or orange. There are. “Play, create, and specific your self nevertheless you need,” says Skinner. “Apply, combine, mix and customise your VIVA GLAM look your method and put on it with pleasure.”

to be sincere be daring. Be unique M·A·C VIVA GLAM x Keith Haring invitations customers to embrace the facility of their creativity, in the end reflecting Haring’s perception that “artwork must be one thing that frees your soul, stimulates the creativeness And encourage individuals to maneuver ahead.”

“Our partnership with M A C Cosmetics can be a good match,” says Gil Vazquez, appearing director of Keith Haring Studio. “Between the daring shade palette and the model’s ethos, we actually admire the synergy right here and may’t wait to see all of it.”

Along with the three new, special-edition M·A·C VIVA GLAM x Keith Haring lipsticks, one cent every of the sale worth of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to help well being and rights The variety of individuals of all ages, of all races and of all sexes all year long.

Partnered in collaboration with Artestar, a world licensing company and a inventive consultancy representing high-profile artists, photographers, designers and creatives.

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About M A C Cosmetics

M A C (Make-up Artwork Cosmetics), a number one model {of professional} cosmetics, is a part of The Estee Lauder Firm Inc. Since its founding 30 years in the past in Toronto, Canada, the model’s reputation has grown by way of a convention. Verbal help was obtained from make-up artists, fashions, photographers and journalists around the globe. M A C is now bought in over 130 nations/territories worldwide. Observe M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, turn out to be a fan of M·A·C on Fb, comply with M·A·C on Instagram, watch M·A·C movies on YouTube. For the M·A·C location, go to

Study extra about M A C’s dedication to doing good for our international neighborhood and planet at M A C Cares.

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