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Deena Thorson stated of the closure of the Market Sq. Theater on Odana Highway, “It seems like somebody I do know has died, the place he has labored for 28 of his 33 years.


Amber Arnold, State Journal


After exhibiting motion pictures for practically 33 years at $4 or much less a ticket, the Market Sq. Theater has closed.

The cinema, owned by Silver Cinemas, a subsidiary of Landmark Theatres, with 5 auditoriums at 6604 Odana Highway, screened its final movies earlier than abruptly closing on Thursday evening.







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Market Sq. Theater closed completely after 33 years.


Amber Arnold, State Journal


In line with a put up on the theatre’s Twitter web page late Thursday, there was no foreshadowing.

“It was too sudden for us, and we’re nonetheless in shock,” the put up learn. “I want we had a silver lining for you, however at this level we’re nonetheless ready to listen to extra particulars from company.”

On Friday morning, exterior the constructing, normally the placards holding the posters of the movie have been empty. The entrance doorways of the theater learn “Completely Closed” and “Thanks to your help over the previous 33 years”. The marquee displayed “completely closed” in black letters alongside Odana Highway close to the principle entrance to the purchasing middle.

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There was no signal of movies working Thursday, together with “Belfast,” “Home of Gucci,” “Ghostbusters: Afterlife” and “The French Dispatch.” Earlier within the week, the cinema’s Twitter feed was additionally selling West Facet Story, which opened on Friday.

As a result of COVID-19 pandemic, companies have been closed for 18 months starting in March 2020 earlier than reopening in September 2021, however weren’t amongst 54 movie show operators in Wisconsin which have acquired COVID-19 film theaters. $10 million was acquired from the grant program. A part of the federal Coronavirus Assist, Reduction and Financial Safety (CARES) Act.







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The Market Sq. Theater had 5 auditoriums and opened in 1989, however they’re all closed now.


Amber Arnold, State Journal


This system awarded a median of $14,600 per display to eligible theaters in Wisconsin, however the Flix Brewhouse within the East City Mall was awarded $131,578, in comparison with Wisconsin’s with two places within the Madison space and the fourth-largest theater chain within the nation. Marcus Theater acquired. $4 million.

It was unclear whether or not Landmark, which purchased Market Sq. within the early 2000s, utilized for a grant. The corporate has Downer Theater on Milwaukee’s Higher East Facet and greater than 30 different theaters nationwide.







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The movie’s poster frames on the outside of the Market Sq. Theater have been empty on Friday morning, when the theater introduced it had been closed completely.


Amber Arnold, State Journal


“We might be perpetually grateful for having the ability to carry reasonably priced motion pictures to the massive display for over 30 years for the Madison space,” the theater tweeted Thursday. “Actually unhappy information.”

When the $1 million Market Sq. Theater opened in the summertime of 1989, it offered tickets for $1.50, whereas seniors have been charged $1. These costs steadily elevated over time to $4.

The enterprise was operated by Ken Gruel, president of Milwaukee’s Price range Cinema on the time, and competed immediately with Cinema Plus, a West Facet second-run, three-screen theater that ultimately closed in 1992 and is now the Rocky Rococo Pizza Restaurant. The home is positioned on Tree Lane and Mineral Level Highway.

Middleton additionally owned the twentieth Century Theatre, a second-run film home exhibiting movies at 99 Cent. Situated within the Quonset cottage and opening in 1947 at 2111 Parmenter St., the enterprise closed in late 1991 and was demolished a couple of months later to make manner for an condominium constructing.

Gruel advised the Wisconsin State Journal in 1989, “The thought behind that is to get into enterprise with a brand new movie show that’s nearly as good or higher than the upper priced theaters.” Film watchers so that individuals come again. Our enterprise might be quantity pushed so you must go over it.







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Market Sq. Theater on Odana Highway closed completely on Thursday after 33 years.


Amber Arnold, State Journal


The Marcus-owned Level Cinema, positioned on Huge Sky Drive on the location of a former out of doors theater, stays open with 15 screens and first-run movies. The enterprise provides motion pictures on Tuesdays for $5, however common costs are typically round $12 per ticket. In the meantime, the five-screen AMC movie show in Hilldale might shut this spring if it does not renew its lease. WS Growth, which owns the purchasing middle, has plans for one more redevelopment undertaking, and one plan will convert the theater right into a retail house.



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