When Bernie Gurberg first opened Greenback Cinema on June 4, 2004, he had solely three clients.

Slowly however absolutely, phrase acquired out. Almost 20 years later, the Cte ​​Saint-Luc Theater has turn out to be a group middle exhibiting second-run movies as it’s a movie show.

Besides Gurberg lately introduced that he must shut theaters for good.

“It is really our 18-year anniversary,” he mentioned. “At the moment, individuals have been actually coming in and there was a crowd. Everybody was joyful, I talked to everybody.”

Theater costs at Deckari Sq. Mall are legendary. For years, a ticket bought for $1, and has since risen in worth to solely $2.50.

However with streaming giants like Netflix taking on the market and dwindling foot-traffic through the COVID-19 pandemic, Gurberg mentioned he has made the tough determination to not renew his lease.

The ultimate curtain can be on July 31.

“At our costs, with not a lot site visitors, it hurts and it hurts the underside line, and we do not see any means we will keep away from that,” Gurberg mentioned. He mentioned that he’s not prepared to extend his costs.

With popcorn promoting for only a greenback, Bernie Gurberg retains prices down. (CBC Information)

“There have been some fare will increase, however they’ve been particularly reasonable with us,” he mentioned.

Greenback Cinema is in Deckery Sq., a shopping mall frozen in time by Freeway 15, close to the Freeway 40 intersection.

Lorenzo Loggia has been coming to the theater for the previous 15 years and stopped there after listening to the information.

“I used to be actually disenchanted. I can not consider it,” he mentioned. Loggia works with a particular wants group and sometimes takes them to the cinema on Saturdays for film nights.

Gurberg had been beneficiant over time, he mentioned, generally giving them away free of charge or providing further chocolate bars or luggage of popcorn.

“Bernie handled us like household,” Loggia mentioned.

He is undecided he’ll be capable of afford a Saturday routine with the group as soon as the Greenback Cinemas shut. Costs are greater than 5 occasions Gurberg’s payment at conventional cinemas.

My Tanny’s mom used to return to the theater when she was pregnant. (CBC Information)

My Tanny has been going to the theater for so long as I can keep in mind.

“I have been going right here since I wasn’t even born. When my mother was pregnant, she used to deliver me right here,” Tanny mentioned. “It is actually unhappy. There are such a lot of recollections right here.”

Gurberg says he appears to be like ahead to sitting again and catching up on all the films he is missed over time as he stood in money serving popcorn.



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