Bangalore | Mumbai: After investing in these verticals over the previous 12 months, the Flipkart Group will scale up verticals equivalent to grocery and hyperlocal supply with its value-focused platform Shopsy, CEO Kalyan Krishnamurthy informed ET in an interview.

That is when Indian e-commerce has seen the entry of younger gamers, an inflow of investor capital and corporations like Flipkart and Amazon being challenged for the primary time in a few years.

Krishnamurthy stated the Bengaluru-based firm, which is owned by US-based retail big Walmart Inc., will double down on these bets this 12 months, as an alternative of diversifying additional, transferring ahead in healthcare and journey, the place it made strategic investments final 12 months. did.

The final two years have been primarily about launching new merchandise, however in 2022 “we are going to develop all these companies”, he stated. “Shopper, Grocery, Journey and Healthcare, these are massive and we have now invested massively… we actually need to drive these to the subsequent degree of progress and undertake clients within the subsequent 12-18 months.. ”


In July final 12 months, Flipkart raised $3.6 billion at a valuation of $37.6 billion, its first exterior financing spherical because it was acquired by Walmart in 2018. Along with its personal fundraising, eTeller has had a busy 12 months making a number of investments and acquisitions. , The corporate has spent round $400-500 million on M&A over the previous 12-18 months because it purchased journey reserving website Cleartrip, on-line pharmacy SastaSundar and most lately made a $145 million funding in Ninjakart with Walmart, Which is a provide chain startup. recent produce.

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On his IPO plan, which ET reported is deliberate for this 12 months, Krishnamurthy stated, “We now have not had any discussions with the corporate’s board on the IPO but and have shared a selected timeline. not prepared to take action.”

“However ecommerce in India is but to occur. The penetration of classes like grocery – which accounts for 70% of commerce in India – might be 1%; To go as much as 5-10%. The worth section has to open up and we have now entered new classes like journey and well being. The way in which we give it some thought is that we have to proceed to undertake and these companies and a pure consequence of that can be IPOs.

competitors in ecommerce

However competitors is rampant in a few of these locations. Flipkart’s Shopee, which was launched in July final 12 months, has SoftBank-backed Meesho, which has entered India together with gamers equivalent to Tiger International-backed DealShare and Singapore-based Shopee. Within the so-called ultra-fast supply section, Flipkart Fast is up towards the likes of Swiggy’s Instamart, Blinkit (previously Grofers) and Mumbai-based upstart Zepto.

Krishnamurthy stated the aggressive panorama within the e-commerce sector has not modified a lot through the years regardless of the entry of younger companies.

“We don’t consider that new gamers are taking part in with the potential and depth required for e-commerce in India. Irrespective of how a lot capital you carry to the desk, this manner you can not win e-commerce in India,” he stated. He stated these firms had been doing progress hacking as an alternative of constructing capabilities for deep supply-chain integration and end-to-end commerce know-how.


Whereas Krishnamurthy didn’t title any particular firm, Meesho, which raised $570 million in November and is valued at $4.9 billion, has emerged as a significant participant within the social commerce house, with platforms equivalent to Fb and WhatsApp. Gross sales facility. The corporate lately moved away from group shopping for to go direct to shoppers like Flipkart and Amazon.

Krishnamurti stated that there isn’t any such factor as “social commerce”.

“I do not know what which means. Commerce means proper selection, proper value and proper providers. Social is one method to enhance this worth proposition, to make it extra discoverable in a contextual approach. Shoplifting is that… ”

He additionally claimed that Shopsy has turn into the chief within the worth ecommerce section very quickly and continues to develop by over 20-30% month-on-month.

early entry

Commenting on the 10-15 minute supply proposition being supplied by varied firms and the push of enterprise capital cash into the house, he stated, “I do not assume this (15 minute supply) is the proper long run buyer mannequin. We’re a Will take a look at the extra sustainable enterprise that it provides with good worth and choice in 30-45 minutes. That is how we take a look at the comfort enterprise reasonably than assembly a shopper want that isn’t actually out there.”

Extremely-fast commerce has attracted thousands and thousands of {dollars} not solely in India however globally as effectively, with startups like Gopuff, Gorilla and Getir snapping eye-popping valuations previously 12 months. Krishnamurthy stated that even in developed markets, together with the US and Western Europe, buyer sophistication had not reached the purpose of demand for merchandise in quarter-hour.


So why is that this slug of capital being poured in? “I feel there’s in all probability an concept that new buyer habits will be created and ditched. However constructing one thing like this may require an enormous funding.”

He added that one other challenge with the 15-minute supply mannequin is that one has to decide on between quick supply or a big selection and nice worth.

Flipkart Fast, which was launched as a 90-minute supply service, is current in 14 cities and the corporate plans to take it to over 200 cities by 2022. Equally, Flipkart would additionally prefer to develop its recent vegetable and fruit enterprise beneath broad. Grocery class which at the moment operates in Bengaluru and Hyderabad.

“We introduced the funding in Ninjakart – a deep strategic partnership. We now have additionally partnered with a number of farmer producer organizations and can launch Recent in additional cities over the subsequent 6-12 months.”

Myntra. in Prime-deck Manthan

Krishnamurthy stated the group’s on-line trend retail platform Myntra has solely scratched the floor within the on-line branded trend house. Myntra will proceed to function independently beneath the brand new administration with its technique, focusing on its buyer segments. “We’re going to make investments closely in it and develop it disproportionately, the brand new crew may be very enthusiastic,” he stated.


Late final 12 months, Flipkart introduced a change in management of Myntra with its former CEO Amar Nagaram leaving the agency to start out his personal enterprise, for which it’s elevating enterprise capital. An outdated Flipkart govt, Nandita Sinha was appointed as the brand new CEO with impact from January 1, 2022.

In accordance with Krishnamurthy, Myntra has continued to develop within the final 12-18 months, besides when the section was badly hit by the COVID-19 pandemic. We might have gained as an alternative of shedding market share within the branded trend class, he stated.

The net trend trade has seen the rise of Reliance Industries’ Ajio within the final two years, difficult Myntra’s management within the section. Flipkart runs its personal trend enterprise, nevertheless it targets a special set of shoppers, whereas Amazon India’s trend enterprise is but to realize vital traction on this class. “We consider that competitors is important and it’s certainly wholesome. Speaking concerning the growing competitors in on-line trend, Krishnamurthy stated, “The duty of increasing the market shouldn’t be on only one participant.”

covid-19 impact

Even because the Omicron model of the Covid-19 virus started spreading throughout the nation, Krishnamurthy stated Flipkart noticed substantial pandemic-induced acceleration in shopper adoption final 12 months and in 2020. In accordance with him, new customers got here into the digital fold and internet buyers had been rather more lively on current e-commerce platforms.

“They (the present patrons) are transacting throughout a number of classes. Earlier, there was a bunch of customers who used to buy in a specific class, however their basket dimension has now expanded,” he stated, including that this was a standard thread throughout totally different units of buyers on Flipkart.

Krishnamurthy stated it’s nonetheless unclear how the Omron model will play out in India. “I feel we have now turn into rather more ready to deal with emergency conditions and a little bit little bit of instability arising from the virus,” he stated, including that the pandemic has made it too troublesome to answer modifications on account of fast progress. created flexibility. COVID-19.

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