Printed: Publish Date – 04:03 PM, Fri – 8 Jul 22

Flipkart Makes Shopping & Trust Easier With Its New Campaign;  Alia Bhatt introduced as 'Flipgirl'

Hyderabad: India’s home e-commerce market Flipkart has strengthened its communication as a trusted e-commerce accomplice for thousands and thousands of shoppers throughout the nation because it unveiled its promise of ‘Tremendous merchandise on tremendous merchandise with tremendous pace’ Is.

To speak this new imaginative and prescient, the model is bringing in Alia Bhatt within the avatar of ‘Flipgirl’ because the ‘superhero’ hero, in order that Indian buyers can search for a savior to substantiate their ‘wishlist’. Alia Bhatt as ‘Flipgirl’ involves the rescue of thousands and thousands of on-line patrons throughout the nation.

The brand new marketing campaign goals to convey Flipkart’s dedication to democratize e-commerce and premium manufacturers, making them accessible by way of quick supply throughout the nation, making itself the go-to vacation spot for shopper wants. as may be put in. In a really enjoyable means, the marketing campaign brings out the truth that merchandise throughout classes together with mobiles and electronics, trend and life-style, house items and wonder are made simply out there and delivered to the doorsteps of shoppers throughout the nation.

Wearing Flipkart’s signature blue and yellow cape, Alia as ‘Flipgirl’ retains a eager eye to keep away from any hazard and assist these in want. Defending them from risks, she additionally saves the day by advising them to buy ‘Tremendous merchandise with tremendous pace at Tremendous merchandise’ on Flipkart.

Speaking in regards to the collaboration, Alia stated, “Flipkart as a model could be very near my coronary heart. As an actor, it is necessary that our characters and tales attain the remotest elements of India. Equally, Flipkart’s FlipGirl will guarantee quick supply to all corners of India, making it simpler for all of us to buy on-line. It provides me immense pleasure to current FlipGirl with this distinctive advert marketing campaign that helps folks meet their evolving purchasing wants.

Conceived by McCann World Group, Flipkart has created a 360-degree marketing campaign with a even handed mixture of channels to succeed in its dynamic set of shoppers throughout a number of languages ​​throughout demographics.

Supply hyperlink