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India’s home e-commerce market Flipkart has introduced the launch of its newest digital marketing campaign for Flipkart Kirana. With the ‘Aapki Pasand Pe Tremendous Bachat’ marketing campaign, Flipkart goals to place the platform as the very best vacation spot to purchase groceries on-line.

The marketing campaign has been curated following analysis carried out by Flipkart, which has decided that one of many key components for a seamless e-grocery buying expertise is top quality merchandise coupled with value-driven creations.

Flipkart Kirana showcases the advantages of high quality buying by a brand new 360-degree marketing campaign.

The marketing campaign begins with a housewife in an Indian family having a ‘properly secret’ how she procures the very best quality of pulses that she makes use of. It additional exhibits how the housewife understands everybody’s style and makes positive that she is bringing the very best of groceries to her house which is taken into account as a favourite by her total household.

By way of the marketing campaign, Flipkart has established that grocery buying impacts everybody within the family and therefore, it ought to be the ‘secret’ to make sure that the family will get a variety of its alternative of top quality merchandise at reasonably priced costs. have entry to

Smriti Ravichandran, Vice President, Grocery, Flipkart mentioned, ā€œFlipkart is thought for understanding and assembly the wants of Indian shoppers. With this newest marketing campaign, we need to spotlight how our platform has been in a position to convey the best high quality of merchandise that endure strict high quality checks, other than necessary checks, to shoppers throughout the nation. At present, shoppers not solely in metro cities however in over 1,800 cities have entry to e-Kirana providers that meet their requirements of buying and supply them with a value-driven expertise.

The marketing campaign is being shared on tv, digital media channels and the Flipkart app.

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