Printed: Up to date on – 02:13 PM, Wed – 9 March 22

Flipkart apologizes for 'wrong' message on Women's Day

The tweet by the e-commerce firm celebrating Worldwide Ladies’s Day 2022 on March 8 was discovered to be incorrect by many customers.

Hyderabad: On-line procuring portal Flipkart has apologized for a advertising and marketing misfire during which it promoted kitchenware on Worldwide Ladies’s Day.

The tweet by the e-commerce firm celebrating Worldwide Ladies’s Day 2022 on March 8 was discovered to be incorrect by many customers.

“Expensive Clients, This Ladies’s Day, let’s have fun you. Get Kitchen Home equipment from Rs 299 off,” learn the message. A number of customers felt that the publish promoted nothing however unfavorable stereotypes confining girls to the kitchen Gave.

Twitter customers referred to as out the corporate and identified that the corporate’s advertising and marketing technique was aggressive in evaluating girls to cooking and kitchens.

One person wrote, ‘Why not restricted to bike spare components, musical devices, trainers, sport gear, kitchen’.

“Ladies = kitchen capitalism isn’t gone and it makes me sick to my core. It is 2022 and I do not understand how lengthy we’ll have to attend”, wrote one other.

Following the response, Flipkart tweeted an apology. “We tousled and we’re sorry. We did not intend to harm anybody’s sentiments and apologize for the Ladies’s Day message shared earlier,” it wrote on Twitter.

Nonetheless, Flipkart was one of many many corporations whose Ladies’s Day messages surged. A number of extra examples had been additionally posted by Twitter customers, all of which allegedly promoted gender stereotypes.


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