Amazon was ranked fourth in world procuring app downloads in 2021 – they had been the primary most downloaded app in 2020. Amazon nonetheless ranks first within the US rankings, however Shopee, Sheen, and Meesho outperformed it within the world rankings.

Shopee, first launched in Singapore in 2015, was essentially the most downloaded procuring app globally in 2021. It serves customers all through Southeast and East Asia and several other European and Latin American international locations – for instance, it was #1 in Poland and Brazil. It’s increasing quickly to extra markets like India.

Sheen, a fast-fashion market that launched in China in 2008 beneath the identify Sheenside, beat Amazon, H&M and virtually everybody else to develop into the connector between China’s attire factories with Western Gen-Z clients. It was the second most downloaded app. It’s offered in over 200 international locations, however not in China.

Meesho, an Indian social commerce app launched in 2015, was the third – it was not on the radar earlier than 2021. It supplies a platform for producers to promote their merchandise to customers and resellers who can resell them via social channels reminiscent of WhatsApp. Uniquely, it costs sellers a 0% fee price. It’s not a worldwide app but, however has been essentially the most downloaded app throughout all classes in India for many of 2021.

Amazon got here in fourth. It fell from first place in 2020 as three different apps grew too quickly. The remainder of the highest 10 are unlikely to be overtaken anytime quickly. Nevertheless, Amazon can be suspicious of considerably rising the variety of downloads because it launches in more and more smaller markets reminiscent of Egypt and Poland final yr.

The app downloads knowledge from Apptopia. All knowledge iPhone and Android App Retailer are mixed, aside from knowledge from China, which is iPhone solely.

Publish Software obtain in 2021
#1 Shopee 203M (46%)
#2 she in 190m (70%)
#3 misho 153m (744%)
#4 heroine 148M (-12%)
#5 Flipkart 93m (29%)
#6 aliexpress 84m (6%)
#7 Need 72m (-47%)
#8 pinduoduo 67m (-25%)
#9 Lazada 67m (-2.8%)
#10 Alibaba B2B 62m (+48%)

Within the US, Amazon was nonetheless primary in 2021. Nevertheless, Sheen or Shopify could outnumber it in 2022. The remainder of the highest 10 will not problem it and are shedding a lot of the downloads themselves. The record reinforces how huge the main corporations are in comparison with the remaining. Two different US corporations on the worldwide record — eBay and Want — are on their manner. Want was nonetheless there in 2021 however noticed the most important drop in downloads out of all of the apps.

Shopify’s Virtually Market Store is noteworthy. In 2021, it was solely third behind Amazon and Sheen. It might simply develop into essentially the most downloaded procuring app within the US in 2022 regardless of having solely a minimal function set. The large person base with put in apps is a vital asset to Shopify because it solves {the marketplace} bootstrapping drawback.

A Purchase Now Pay Later (BNPL) app connecting monetary providers with procuring, Klarna broke into the highest 10 within the US for the primary time in 2021. In late 2021, it launched performance that allows purchases through the app in any respect on-line shops, even when they have not built-in with Klarna. Because the BNPL service evolves into an entry level for purchases, its function in purchases (and others within the class like Affirmation and Afterpay) has elevated.

Publish Software US downloads in 2021
#1 heroine 40m (-2.4%)
#2 she in 32M (68%)
#3 Store with Shopify 30m (11%)
#4 walmart 27m (-20%)
#5 make a suggestion 17m (-22%)
#6 nike 16m (11%)
#7 get rewards 15m (25%)
#8 EBAY 15m (-21%)
#9 Need 14m (-53%)
#10 karnas 13m (63%)

Cellular commerce is extra outstanding in some markets, and a few corporations are particularly targeted on that, so the rating of app downloads does not match the relative dimension of every firm. Regardless of Shopee’s first to fourth place in downloads, Amazon offers with many instances extra GMV. Nonetheless, cellular commerce is rising quicker than e-commerce as a complete. And so it’s crucial to note disruptive corporations.

Sheen continues to be largely unknown to anybody apart from his goal market. Most haven’t heard of Shopee or Meesho within the US as a result of they don’t seem to be energetic there. Then, there may be additionally Pinduoduo in China. All apps within the high 10 are marketplaces too – none are retailers; Every of them has 1000’s to tens of millions of sellers.



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