Amazon India on Wednesday stated it now has over a million sellers throughout India on its e-commerce platform. The corporate began with 100 sellers in India in 2013 and right now it has develop into the popular on-line vacation spot for sellers throughout India.

Notably, greater than 90 % of sellers on Amazon are small and medium native companies (SMBs) and greater than half of those sellers within the market come from Tier 2 and Tier 3 cities.

As of January 2020, greater than 4.5 million new sellers have joined Amazon and multiple million of those new sellers are native offline retailers and neighborhood shops which have entered the Amazon market by way of the ‘Native Outlets on Amazon’ program .

“It’s heartening to see the function of Amazon in enabling small native companies throughout the nation,” stated Manish Tewari, Vice President, Amazon India.

“These embrace native offline retailers and neighborhood shops throughout India which might be adopting e-commerce and rising their enterprise by promoting on-line, collaborating in last-mile supply, participating in assisted purchasing, and on Amazon. Have your religion.”

Since its inception in India, Amazon has been specializing in constructing the required infrastructure and ecosystem to help SMBs to undertake e-commerce. This consists of taking tea carts and Tatkal vans to markets and SMB hubs in cities throughout India to lift consciousness about e-commerce. It’s launching a number of India first improvements for Amazon equivalent to Vendor Flex and Straightforward Ship.

The agency can be creating centered applications to deal with key vendor teams equivalent to ‘Karigar’ for weavers and artisans, ‘Saheli’ for ladies entrepreneurs and ‘Launchpad’ for rising direct-to-consumer manufacturers. Amazon groups throughout India are centered on enabling these small companies to develop their attain to clients within the nation and around the globe by way of e-commerce.

Tewari stated, “The fast development of sellers becoming a member of Amazon.in displays the great entrepreneurial spirit of Indian companies and the necessary function e-commerce has performed of their enterprise, particularly through the current challenges as a result of pandemic. ” “As we glance ahead, we stay dedicated to our pledge to digitize 10 million SMBs, together with the ever present Dukans. We strongly imagine that Amazon can play a significant function in making India’s digital economic system meet its $1 trillion ambition.

Amazon is participating with an unlimited community of native neighborhood shops throughout India, due to centered applications equivalent to Amazon’s Native Outlets (for on-line gross sales), Amazon Straightforward (for assisted purchasing), I Have Area (for the final word). by way of integrating e-commerce into its operations. -mile supply) and rather more. These centered applications are being quickly adopted.


Launched in April 2020, ‘Native Outlets on Amazon’ brings the advantages of e-commerce to offline retailers and neighborhood shops. This helps them complement the variety of current clients at their shops with a digital presence on Amazon and expands their attain past their standard catchment. For purchasers, this program brings the security and comfort of on-line purchasing with the familiarity and belief of their favourite native retailer.

This system has been quickly adopted nationwide, rising greater than 20 occasions since launch, with the whole variety of sellers on this system doubling in simply the final eight months. This system has already been expanded to 450 cities throughout India, together with high metros in addition to Tier 2 and Tier 3 cities equivalent to Sangli, Osmanabad, Jamnagar, Gorakhpur and Jabalpur. Amazon has promised so as to add 1 million native shops on Amazon by 2025.

Plus, launched in 2015, Amazon Straightforward permits a useful purchasing expertise for brand new Amazon clients, particularly these in smaller cities and cities, whereas enabling extra revenue for these native shops. Clients can stroll into the shop and place an order on Amazon with guided help from the shop workers and obtain the order from the shop or have it delivered at their doorstep.

The variety of Amazon Straightforward shops is on monitor to hit the 1 lakh retailer mark by the top of 2021. An enhanced ‘Amazon Straightforward’ retailer format has not too long ago been launched to supply a contact and really feel product expertise and combine a number of Amazon providers by way of a single touchpoint. The upgraded format shops will quickly be expanded to different components of the nation.

With the launch of the ‘I Have Area (IHS)’ program in 2015, Amazon has empowered and unlocked the entrepreneurial potential of many neighborhood shops throughout the nation.

Below this program, Amazon helps native enterprise house owners ship merchandise to their clients inside a 2 to 4 kilometer radius of their shops, permitting them to extend their gross sales and generate extra clients of their shops. It’s a community of round 28,000 micro-businesses and stores in over 420 cities throughout India.



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