Old skool butcher store paying homage to a time when retailers knew their prospects by title

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Rio-Pleasant Meats is what you’d name an old-school neighborhood butcher.

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Behind the tall glass counter is something a meat eater may ever need – thick rib-eye steak, spicy Thai hen, 15 sorts of sausage.

Kielbasa coils? the inspection. Baked marrow bones for a canine? the inspection. pleasant workers? the inspection.

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“Eddie and Jimmy are some characters all of them know,” stated buyer Lynn Collier. “Everybody is aware of your title who is available in. They bear in mind what you need.”

She laughs. “It is a private contact, in a time when there is no such thing as a contact.”

The shop at 2477 East Hastings is open seven days per week through the COVID-19 disaster, welcoming normalcy at a wierd time.

Eddie Musto first started working on the retailer in 1979 as a 14-year-old “cleanup boy”. He moved to Stones Market, however in 1987 his outdated boss known as to tell him that he was retiring. So he purchased the shop on the age of twenty-two.

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It was known as Pleasant Meats again then, and it nonetheless has the primary $5 invoice it received. It is dated July 26, 1987, and that buyer remembers Invoice Brown as properly.

“Invoice Brown was a meat cutter right here in East Vancouver for a few years,” he explains.

“Had a Grand Union Meet, Then Labored at Spargo at 49”th and Victoria. He was good pals with my father. We have been establishing a Sunday earlier than the opening Sunday, and I used to be getting the structure of the counter.

“He purchased me a cottage roll. Then 5 {dollars}.”

Eddie Musto of Rio-Friendly Meats got the first $5 from a customer on July 26, 1987.
Eddie Musto of Rio-Pleasant Meats received the primary $5 from a buyer on July 26, 1987. Photograph by John Mackie ,png

Musto is a second-generation butcher: his late father Gordy ran Rio Meats on Broadway and commercials.

“In 1991, his complete block broke and he got here right here as my accomplice,” Musto stated. “That is why it is Rio-friendly meat. Two shops in a single!”

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Why Rio?

“Within the ’50s there was an inflow of Brazilians all around the space the place the Rio Theater is round Broadway and commercials,” he says. “Like Business Drive is Italian, south of Broadway was like Brazil. So Rio de Janeiro, Rio Meet, Rio Grocery.”

His father retired in 2000, however the store remains to be a household affair: his brother Jimmy and daughter Lindsay each work there. His father handed away in 2009, however remains to be within the spirit via hand-printed indicators for the large pack of meat.

“They’re from my dad’s retailer,” he stated. “We have reworked them through the years, however a few of them are from the 80s, 90s.”

Dad additionally had a seven-foot-tall Texas Longhorn that hangs in entrance of the shop.

“He hung it over the hearth in his basement,” Musto stated. “I believe he traded 1 / 4 of the meat to some man for it. Two or 300 bucks, again within the day.”

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Longhorn holds a pencil drawing of John Wayne.

“Rio Grande!” Musto laughs. “Finest Operating Film.”

The store dates again to the Fifties.

“It was known as Rob Roy, I imagine there have been about 5 of them in Vancouver,” he stated.

“Once they retired they offered every of the shop managers who have been working the shop for them. On this case it was Invoice Warrington. He purchased it within the early 70’s I imagine.

“It was in the course of the block, six, seven doorways down. Previous Tom had fish on one aspect and Invoice had meat on the opposite. Invoice owned about three-quarters of the shop, Tom had one-fourth.

It moved to the present location in 1982, however some retailer fixtures have been moved additional again.

“This counter is from 1965, the identical 12 months I used to be born,” Musto stated. “I adore it. I’ve added all of the coolers and freezers behind you.”

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Eddie Musto helps a customer at Rio-Friendly Meats.
Eddie Musto helps a buyer at Rio-Pleasant Meats. photograph by jason payne ,png

These coolers and freezers are crammed with every kind of goodies – Avalon milk, fruit pies, cheese, eggs. The shop has every thing from recent beef jerky to sockeye salmon.

Musto stays on prime of developments and modifications within the neighborhood.

“It’s important to meet the wants,” he stated.

“Individuals coming residence from work wish to have oven prepared or barbecue prepared gadgets able to go. Steak is an enormous vendor, do-it-yourself sausage is the No. 1 vendor. (We promote) tons of hen.”

Operating a retailer like this implies working lengthy hours – it normally prepares to open at six within the morning at 9. However he loves it and his prospects.

“The folks listed below are great,” he stated. “I’ve the perfect prospects on the earth.”

jmackie@postmedia.com

Lindsay Musto with her father Eddie at a Rio-friendly meet.
Lindsay Musto together with her father Eddie at a Rio-friendly meet. Photograph by John Mackie ,png
Eddie Musto (left) and Cody Tracy at work at Rio's Friendly Meet.  Jason Payne / PNG
Eddie Musto (left) and Cody Tracy at work at Rio’s Pleasant Meet. Jason Payne / PNG photograph by jason payne ,png
Lindsey Musto shared a laugh with a customer.
Lindsey Musto shared fun with a buyer. photograph by jason payne ,png
Jim Musto at work.  Jason Payne / PNG
Jim Musto at work. Jason Payne / PNG photograph by jason payne ,png
Part of the sausage selection.
A part of the sausage choice. Photograph by John Mackie ,png
Lindsay Musto helps a client.  Jason Payne / PNG
Lindsay Musto helps a shopper. Jason Payne / PNG photograph by jason payne ,png
Hand-printed signs are part of the store's charm.
Hand-printed indicators are a part of the shop’s appeal. Photograph by John Mackie ,png
Rio-Friendly Meats offers cooked marrow bones, which are popular with dogs.
Rio-Pleasant Meats presents cooked marrow bones, that are standard with canines. Photograph by John Mackie ,png
A Texas longhorn is part of the decor.
A Texas longhorn is a part of the decor. Photograph by John Mackie ,png

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